About the Astra Group, Inc.
Date Founded: March 1990
A technology driven organization dedicated
to the mainstreaming of Philippine industry/ individuals
through solution-oriented programs and projects.
A company aiming to support industries and private individuals
in attaining global competitiveness for their product, creations,
and talents.
Corporate Involvements: Product Marketing and Distribution, Real Estate Development, Construction and Building Management, Agriculture and Livestock Development, Television Production, Management Advisory and Investment Consulting.
Business Competencies:
The Astra Group Inc. (AGI) is a multidisciplinary convergence of business professionals rooted in the Philippines. Conditioned, experienced in International Market Transactions and fully versed in the specifications of global trade, AGI develops linkages in the local and international markets to broaden product and widen customer base.
Areas of Competence
Strategic Marketing - Designing, developing and executing product and market strategies to successfully establish competitive market niches and product stronghold bases. Includes concept development, product applications, package designs, product customization, advertising and promotional strategies.
Nationwide Consumer Goods Distribution - Development, launching and full swing operations for nationwide product distribution including warehousing strategies, shipping and trade specifications distribution schemes, dealer rates and incentives, individual sales incentive schemes, promotional campaign, marketing collaterals design and development, shelf space and display tactics, billboard design and development.
After Sales Service AGI's - after sales is instantaneous and responsive. World class in its incomparability with any existing of similar nature, features, and characteristics. Products within warranty are immediately replaced with totally brand new units. Those with lapsed warranties are provided with service/ reconditioning units for continued product enjoyment.